About Us

What originally started as a bet made between three high schoolers, now stands as a Mornington Peninsula based street-wear brand with a focus on 4 core values:

  1. Style
  2. Comfort
  3. Quality
  4. Ethics

Our products are regulated by people who actually wear them, not rich guys in suits.

If it's not up to our standards, we won't list it on our store.

Our mission is to blur the line between the obnoxious character of street-wear and the repetitive nature of mainstream clothing.

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What begun as a bet between three 16 year olds became the starting point of what you see now. It is pretty crazy to think of the first night we made any real progress when the first carousel design was made. At the time we thought "WOW" but now looking back on it. It was pretty shit. But as the brand grew so did our skills.

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I really wanted to emphasise our uniqueness because that is what I would consider the most important part of being successful. Implementing this thought into our marketting my designs and the audience we had to create an apnosphere that appealed to our customers.

finding many speed bumps

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If someone saus look your brand looks like this one. It has already been done. My personal motto is "then we have to do it better"

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